Looking back, I realised the problem wasn’t the platform or my skills—it was my approach. I had creative talent, but I wasn’t clear on what problems I could solve for others. I dabbled in everything—art, design, filmmaking—but without focus. I relied on marketplace sites and word-of-mouth jobs, constantly switching platforms like Squarespace or Wix, hoping for a breakthrough, but the results stayed the same.

During this time, I worked side jobs, including sales roles at Apple and a UK bed shop, where I learned a lot about problem-solving and understanding customers' needs. It became clear to me that art, on its own, doesn’t generate income unless it provides real value to people. I think that’s why many talented creatives end up in unrelated jobs—schools develop their talent, but rarely teach how to apply it in the real world.

Frustrated with my own lack of progress, I decided to dig deeper into marketing and design for business. With the help of mentors and through my own experiences, I learned how to appear in front of the right audience, how search engines work, and how to make my skills truly valuable to businesses. That’s when everything changed.

With this shift I was able to organically make connections and attract business owners, with most of them asking me to help and guide them with the solutions for their challenges. This journey led to the creation of Sudavisuals.

Now, I use my experience to help others overcome the same challenges I once faced. Through Sudavisuals, I guide businesses through branding, web design, and marketing, allowing them to focus on what they do best—running their business—while I handle the design and strategy needed to grow their presence.