Client Name:
DW Holistic Fitness
Industry:
Personal Training / Exercise
How DW Holistic Fitness Boosted Online Visibility with a Modern Brand Refresh and New Website
Sudavisuals Roles:
Creative Strategy
Brand Refresh
Website Design & Development
Search Engine Rankings
App Mock Up Designs
Poster Design
Social Media Post Designs
Situation of the Client When They Approached Sudavisuals:
Sudavisuals partnered with DW Holistic Fitness, a personal training business in Petts Wood, Bromley, to modernise their brand identity, enhance their online presence, and expand their client base. Despite having over 4,000 followers on Instagram and Facebook, owner Darrel Wilson lacked professional branding materials and a website, limiting his business to existing followers and local word-of-mouth.
No professional branding beyond a simple logo.
Over-reliance on social media for client engagement and promotions.
No website to attract new clients through search engines.
Missed chances to reach new customers due to not showing up in search results.
Lacked marketing materials for an upcoming bootcamp and new app.
What Was the Proposed Strategy and Deliverables by Sudavisuals:
Sudavisuals proposed a multi-stage approach:
Stage 1: Brand Refresh
First, we focused on the brand redesign, starting with a refreshed logo that modernised the typography and introduced a new colour palette while keeping the core identity of DW Holistic Fitness intact.
Fitness App Mock Ups
As Darrel was developing a new fitness app, we also created a mock-up of his brands log in screen and another page to display how his visual branding would appear in use.
Stage 2: Bespoke Website Design
Consistent design aligned with Darrell's branding builds trust and recognition.
Thoughtful UX/UI ensures visitors can easily find what they need.
Key information is designed to stand out, making it clear and accessible.
Intuitive navigation guides users toward booking services or contacting Darrell.
Professional, cohesive design reinforces credibility and encourages conversions.
Achieving Top Search Engine Rankings with a Targeted SEO Strategy
Sudavisuals partnered with Join The Web for effective content writing. The steps we took to create content that ranks high on google and also informs, educates and converts readers were:
Thorough keyword research to optimise for local search terms. We found keywords that were highly searched but also were likely to rank quick on google.
Answer all the key questions a visitor would have in regards to personal training.
Focus the content flow to make sense to the reader.
The Results:
Website now ranks at the top for key phrases like "Personal Trainer Petts Wood".
Improved search rankings significantly increased website visibility and organic traffic.
More inquiries and client leads, solidifying Darrell as a top local fitness professional.
Impressions Growth
What are impressions?
Impressions are the number of times your website appears in Google search results.
Do they need to click?
Even if no one clicks, your link is displayed as they scroll through search results.Why are impressions important?
The more your site appears, the higher the chance of getting clicks.Top rankings matter:
Websites at the top of search results naturally get the most impressions. That's why ranking high is crucial.
Impressions Results:
Darrell's site has shown consistent growth in impressions. Within 12 months, he's now averaging nearly 300 daily impressions.
Stage 3: Marketing Collateral Designs
We created marketing materials, including a flyer for gym distribution and social media posts, to promote DW Holistic Fitness's new bootcamp sessions and fitness app.
Flyer Design
Poster design to advertise a new bootcamp as well as the fitness app.
Instagram Carousels
Instagram carousel design advertising an exercise bootcamp
Instagram carousel design advertising the new DW fitness app
Instagram Story Post
Instagram story post advertising the bootcamp sessions.
Was the Project a Success?
Successful brand refresh improved Darrel's professional image.
Website ranks 1st-3rd for key local search terms, boosting visibility.
Increased organic traffic due to higher search rankings.
Event promotion campaign attracted strong interest and higher attendance.
Enhanced engagement both online and in-person.
How This Service Can Be Beneficial for Other Businesses:
Brand Refresh
Revitalizes your brand's look and messaging.
Creates a stronger connection with customers and enhances credibility.
Professional Website Design
User-friendly and visually appealing.
Builds trust and improves customer experience.
Encourages visitors to explore services and convert into clients.
SEO-Driven Website Development
Increases visibility in search engines.
Attracts more organic traffic.
Helps your business rank higher on Google for more clicks and conversions.
Targeted Marketing Campaigns
Reaches the right audience with tailored messages.
Improves engagement and generates qualified leads.
Drives higher ROI by focusing efforts where they matter most.
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