Client Name:
Lotus Dental Clinic
Industry:
Dentistry / Healthcare
Lotus Dental Clinic: A Long-Term Partnership for Digital Growth and Branding Success
Lotus Dental Clinic, a modern and high-end dental practice in Tokyo, has partnered with Sudavisuals in a long-term collaboration to enhance its marketing, digital presence, and patient engagement since the start of 2023. This ongoing partnership is built on understanding the clinic's evolving goals, particularly around promoting their high-value services, like dental implants. Together, Dr. Yano, the head of Lotus Dental Clinic and Sudavisuals continually decide on the best strategies and projects to help the clinic grow and strengthen its brand.
Sudavisuals Roles:
Videography
Website Design & Development
Keyword Research
Website Content Writing
Graphic Design
Situation of the Client When They Approached Sudavisuals:
Lotus Dental Clinic, a modern dental practice in Tokyo, partnered with Sudavisuals in 2023 to enhance its marketing, digital presence, and patient engagement. Despite already being successful, the clinic sought more engaging materials and stronger online visibility to promote high-value services like dental implants.
Unclear Quality: Visitors don’t recognise the clinic’s high standards and professionalism.
Weak Patient Connection: As a newer clinic, there's little personal connection with potential patients and Dr. Yano.
Low Awareness of Expertise: Many don't know the clinic specialises in dental implants.
Ineffective English Website: The English site lacks useful info and performs poorly.
Lack of Marketing: Few promotional materials exist to boost visibility and attract patients.
What was the long-term partnership and deliverables between Sudavisuals and Lotus Dental Clinic:
Over time, Sudavisuals and Dr. Yano have built a close, collaborative relationship where projects are developed to align with the clinic’s current marketing and growth goals. Together, they’ve identified and worked on several initiatives, including:
Implant Patient Documentary
The video showcased the clinic’s specialised skills in dental implants by following a real patient’s journey. This not only demonstrated the clinic's proficiency but also helped potential patients see the successful results of their implant treatments, making it clear that Lotus Dental Clinic excels in this area. This video combined with a custom Implant landing page designed by Sudavisuals for Lotus Dental Clinic that you can read about later in this case study.
Lotus Dental Clinic Introduction Video
An introduction video of Dr. Yano builds trust by showing his personality and the clinic’s welcoming environment, helping potential patients feel more connected and comfortable choosing Lotus Dental Clinic.
Lotus Dental Clinic Introduction Video
An introduction video of Dr. Yano builds trust by showing his personality and the clinic’s welcoming environment, helping potential patients feel more connected and comfortable choosing Lotus Dental Clinic.
Website Background Video
A homepage background video immediately engages visitors by visually presenting the clinic's clean, modern facilities and high-quality care. This dynamic introduction gives an instant impression of professionalism and attention to detail, helping visitors quickly understand the clinic’s high standards from the moment they land on the website.
To see the live site click here
Dental Implant Custom Landing Page
A key project for Lotus Dental Clinic was designing a custom landing page to attract more implant patients. Since implant clients are highly profitable and Dr. Yano specialises in this area, we focused on growing this service.
Our strategy recognised that implant-seekers often already know the basics of the procedure. They’re looking for the best clinic to provide treatment.
To make the clinic stand out, we used engaging visuals, clear descriptions, and highlighted successful patient cases to emphasise its advantages.
Landing Page Data Analysis & Refinement
Launching the landing page is just the first step. We then use data from online visitors to improve and find out what on the site is working well and what perhaps isn’t getting interacted with in the way we want.
Sessions: Total number of visitors.
Clicks: Number of times users interacted with the page.
Average Time on Page: How long visitors stay on the page.
Average Scroll Depth: How far users scroll down before leaving.
We also have detailed data, including a heat map that highlights the areas where users click the most on the site. The image above shows our FAQ section, revealing that one button is significantly more popular than the others. This insight indicates that we should explore this area in greater detail.
Another valuable tool we utilise is a scroll heat map, which indicates where users typically drop off on the page. A sudden drop-off suggests that a section may not be engaging or relevant, prompting us to explore ways to enhance it or adjust the content flow. Conversely, the farther down users scroll, the more relevant the content appears to be.
Rewriting English Page Content
In regards to rewriting Lotus Dental Clinic’s main websites English page content. We carefully researched keyword data to see what people are searching for in Tokyo for dental clinics. We found a keyword with high search volume, but low competitiveness. We wrote all the content to be relevant and helper to the reader who are searching for an english speaking dentist in Tokyo.
Another crucial aspect was ensuring that all meta titles and tags were accurate, as these details help Google and other search engines understand the content of the site. Once we were confident in the content, we published it. Within just a few days, impressions increased from an average of 17 per day to over 160 in the first month, and we expect this growth to continue in the coming months.
Graphic Design Projects
To attract more implant patients, we designed a billboard to be placed on a main road leading to the clinic. Our goal was to create a design that was striking and attention-grabbing. While the clinic's white and blue colours are harmonious, we incorporated a complementary orange to make the billboard truly stand out. Although this colour isn't part of the original colour scheme, we believe it significantly enhances the billboard's visibility.
Using the photos we had of the building, we created the mock-ups below to illustrate what the final billboard would look like both during the day and at night.
An internal flyer for staff was created to reinforce the clinic’s values and service standards, and it is reviewed during their closing discussions.
What continued service did does Sudavisuals provide:
Sudavisuals remains an integral part of Lotus Dental Clinic's marketing and digital strategy. We continue to collaborate on new video projects, optimise website content, and design additional marketing materials to align with the clinic's evolving goals. Our partnership is ongoing, ensuring that every new initiative enhances the clinic’s presence and helps them achieve their business objectives.
How This Service Can Be Beneficial for Other Businesses:
Boost Online Visibility: Optimised landing pages and content improve search rankings, attracting more visitors.
Build Brand Trust: Engaging videos create a personal connection, enhancing brand recognition.
Enhance Customer Engagement: Interactive content keeps visitors on the site longer and increases interest.
Targeted Marketing: Tailored keyword strategies help reach specific audiences effectively.
Professional Image: High-quality design materials improve brand perception and appeal.
Align Staff Values: Internal communications reinforce company standards and motivate employees.
Measure Success: Data tracking provides insights to refine marketing strategies and improve results.
Other Case Studies
Client Name:
Enjoy Learning Dental Study
Read how we helped a new business establish a strong brand identity and online presence.
Read case study
Client Name:
DW Holistic Fitness
Our bespoke brand and website design took this growing business to the next level.
Read case study
