Sudavisuals gave DW Holistic Fitness’s original logo a thoughtful refresh, preserving the core elements of the icon that his clients knew and recognised, while giving it a modern, polished makeover. The logo was updated with cleaner lines, more contemporary typography, and a more refined colour palette to evoke professionalism and trust.

The overall brand identity was built around a strong, sophisticated colour scheme with deep greens, yellows, and complementary pops of orange and blue to draw attention to key elements. The website was designed to align with this new identity, providing a professional, user-friendly platform for showcasing services and expertise. Sudavisuals strategically highlighted important information using colour accents to ensure clarity and engagement, reinforcing DW's position as a top-tier personal trainer in the Petts Wood area.

This updated identity ensured that DW Holistic Fitness retained its recognition while communicating a modern, professional image that would resonate with his target audience.